Amongst the legendary football clubs, there is the Red Star at Saint-Ouen, in Seine-Saint-Denis. The club was founded at Paris in 1897 by Jules Rimet (who later created the World Cup) and has enjoyed a rich history of victories... and defeats.

However, the Red Star has always bounced back and still continues to write its history. The last page: creation of an area dedicated to digital culture and multi-media training within the Bauer stadium at Saint-Ouen.
An initiative that is clearly part of the Jules Rimet heritage who wanted his club to ”work the body but also waken the mind”.

Didn’t Jules Rimet crate a literary section alongside the football section? 110 years later, with the support of the Fondation Jean-Luc Lagardère, we have the Red Star Lab, an association managed by Benoît Delanoë, vice-president of Red Star, Nicolas Delesque, general secretary of the AFEV (Association Fondation des Etudiants pour la Ville) and Djeff Regottaz (Winner of the 2000 digital creator’s
Grant).

The Red Star Lab provides a unique place for becoming aware of creation, graphism, video, music... The Red Star Lab wants to fix itself firmly in our age that is turning to digital and new technologies and proposes workshops so that people can learn about the new multimedia tools. Finally, Red Star Lab is also a place for spreading culture by welcoming exhibitions, shows and meetings with artists and sports players.

The Red Star Lab is a true laboratory looking at the relationships that could exist between sport and digital technologies. A new challenge that will not win any prize… except the ones given for initiatives for good citizenship.